Skol Carnval

Role:
Creative, Art Director

Carnival is the time of year when the dispute among beer brands gets even more fierce. Skol needed to create something that drew attention to the brand. So we came up with a promotion that would give an extra day of the carnival to some city in Brazil, and to promote it a film showing - probably - the only person who got screwed up with this promotion so desired by 10 out of 10 Brazilians.