Malbec Black Legend
Role:
ECD
After unveiling Kaká as the new ambassador of its men’s fragrance line, O Boticário launches Malbec Black Legend, a limited-edition fragrance created to elevate the brand’s perfumery to a new level.
Kaká is often seen as “perfect.” But to his opponents, he was always feared, envied. And who better to speak about him than his greatest rival?
The last Brazilian to win the World Player of the Year award meets the last Italian to claim the same title. Two legends, face to face.
Because there is no greater greatness than one legend recognizing another.
Kaká is often seen as “perfect.” But to his opponents, he was always feared, envied. And who better to speak about him than his greatest rival?
The last Brazilian to win the World Player of the Year award meets the last Italian to claim the same title. Two legends, face to face.
Because there is no greater greatness than one legend recognizing another.
ALMAP BBDO
2026
Creative Team:
2026