The Forbidden
Number
Role: Creative, Art director.
In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.
![](https://freight.cargo.site/t/original/i/3990054210dc2cbd870caef376b62bc7a4fc5dd256200b8e0bf314a736124115/Flamengo_gabigol.jpg)
![](https://freight.cargo.site/t/original/i/1466f658f7f41cbaad2a42469127ed1d70389d48d3c301a7086c4fe38699cb17/Fluminense.jpg)
![](https://freight.cargo.site/t/original/i/3f0c91c28b026016f89d65f3476be4f76817eb681cf2e58378d727a3faacad94/Flamengo.jpg)
![](https://freight.cargo.site/t/original/i/f301e8a4d38d738eb51d44dfc42e72d66871e7415cf0376c0e722c28cec6c9ef/Corinthias.jpg)
![](https://freight.cargo.site/t/original/i/37981ee220dd4fb1881246b73b849a27ff22c4edc966c8d1517cae4e5a62030e/Bahia.jpg)
Africa DDB .
2020
Creative Team:
2020