https://rodrigoadam.com rodrigoadam Wed, 04 Feb 2026 23:46:52 +0000 https://rodrigoadam.com en https://rodrigoadam.com/Homepage Wed, 18 Nov 2020 16:01:01 +0000 rodrigoadam https://rodrigoadam.com/Homepage ︎︎︎ https://rodrigoadam.com/Salla-2032 Mon, 10 May 2021 15:28:30 +0000 rodrigoadam https://rodrigoadam.com/Salla-2032 Salla 2032 Role: Creative, Art Director, Creative Director. &nbsp; 2032 will be a turning point in the battle against climate change If we don't act now, the damage will be irreversible. Human activity has already emitted over 8.6 billion tonnes of CO2 into the atmosphere and has melted 149.5 billion tonnes of ice as of January, 2021.Despite these worrying numbers, the climate crisis can often feel like a distant and unsolvable problem for many people. To make this issue gain the headlines, we launched an unlikely bid one of the coldest cities in the world as a Candidate City for the 2032 Summer Olympic Games. Case study <img width="3840" height="1607" width_o="3840" height_o="1607" data-src="https://freight.cargo.site/t/original/i/f209a699c3de88bbdd44df6720f69b89e304142030a4c2fb91a4a8e14928fe7c/Salla-2032_MASTER_WIDE_BL-003.00_00_30_23.Still007.jpg" data-mid="107978336" border="0" src="https://freight.cargo.site/w/1000/i/f209a699c3de88bbdd44df6720f69b89e304142030a4c2fb91a4a8e14928fe7c/Salla-2032_MASTER_WIDE_BL-003.00_00_30_23.Still007.jpg" /> <img width="3840" height="1607" width_o="3840" height_o="1607" data-src="https://freight.cargo.site/t/original/i/38cfb3b0f40bb67e3d37ac817dabe62dd9246373b3204b55f1192c94e99f109e/Salla-2032_MASTER_WIDE_BL-003.00_00_37_08.Still008.jpg" data-mid="107978337" border="0" src="https://freight.cargo.site/w/1000/i/38cfb3b0f40bb67e3d37ac817dabe62dd9246373b3204b55f1192c94e99f109e/Salla-2032_MASTER_WIDE_BL-003.00_00_37_08.Still008.jpg" /> <img width="3840" height="1607" width_o="3840" height_o="1607" data-src="https://freight.cargo.site/t/original/i/85dddbcb508b7f3f8f2495addc252cd0efdba9b82d7cc576d27e994fb150593c/Salla-2032_MASTER_WIDE_BL-003.00_00_56_15.Still015.jpg" data-mid="107978341" border="0" src="https://freight.cargo.site/w/1000/i/85dddbcb508b7f3f8f2495addc252cd0efdba9b82d7cc576d27e994fb150593c/Salla-2032_MASTER_WIDE_BL-003.00_00_56_15.Still015.jpg" /> <img width="3840" height="1607" width_o="3840" height_o="1607" data-src="https://freight.cargo.site/t/original/i/405978a8d89d579b6aa7c6dc993d267e080b8e1ce9e7573883860fe2af138be9/Salla-2032_MASTER_WIDE_BL-003.00_01_04_00.Still021.jpg" data-mid="107978343" border="0" src="https://freight.cargo.site/w/1000/i/405978a8d89d579b6aa7c6dc993d267e080b8e1ce9e7573883860fe2af138be9/Salla-2032_MASTER_WIDE_BL-003.00_01_04_00.Still021.jpg" /> <img width="3840" height="1607" width_o="3840" height_o="1607" data-src="https://freight.cargo.site/t/original/i/73f77866507c45825b191ec1cc4773fb409539451cf4a845ec29626ddfcfe117/Salla-2032_BID_MASTER.00_03_33_04.Still008.jpg" data-mid="107978419" border="0" src="https://freight.cargo.site/w/1000/i/73f77866507c45825b191ec1cc4773fb409539451cf4a845ec29626ddfcfe117/Salla-2032_BID_MASTER.00_03_33_04.Still008.jpg" /> <img width="3840" height="1606" width_o="3840" height_o="1606" data-src="https://freight.cargo.site/t/original/i/618d66834b9002ab2c93b9f72e825403c122f92bbd2c642dfc9627282cebfd11/Salla-2032---01-Case-Titanium---210505_ALTA.00_04_42_20.Still019.jpg" data-mid="107978418" border="0" src="https://freight.cargo.site/w/1000/i/618d66834b9002ab2c93b9f72e825403c122f92bbd2c642dfc9627282cebfd11/Salla-2032---01-Case-Titanium---210505_ALTA.00_04_42_20.Still019.jpg" /> Case study&nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f34049f90dc314c0528bf1ae60be9c66d385d502a8a3e47738980b115ce30637/mascote_1.jpg" data-mid="107983602" border="0" src="https://freight.cargo.site/w/1000/i/f34049f90dc314c0528bf1ae60be9c66d385d502a8a3e47738980b115ce30637/mascote_1.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d90fe161c206eda91156dde01d54915f6c47085fc69a47aaf8e8cc7e32fb6977/mascote_2.jpg" data-mid="107978761" border="0" src="https://freight.cargo.site/w/1000/i/d90fe161c206eda91156dde01d54915f6c47085fc69a47aaf8e8cc7e32fb6977/mascote_2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5936438c4b937aa958f666ae769fbb77ffac985c88edf01e93b07d5bb580eec2/mascote_3.jpg" data-mid="107978637" border="0" src="https://freight.cargo.site/w/1000/i/5936438c4b937aa958f666ae769fbb77ffac985c88edf01e93b07d5bb580eec2/mascote_3.jpg" /> <img width="4000" height="2505" width_o="4000" height_o="2505" data-src="https://freight.cargo.site/t/original/i/4e11aec4fa5f7762a7daeea4d7bf7174000dba73bdbced8433f1b6f4382d3ff5/produtos_1.jpg" data-mid="108036905" border="0" src="https://freight.cargo.site/w/1000/i/4e11aec4fa5f7762a7daeea4d7bf7174000dba73bdbced8433f1b6f4382d3ff5/produtos_1.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4171ddce9d287327c9e238189583525026050d4c49c49a3c4cb3ef5fbce75038/posters_1.jpg" data-mid="107983819" border="0" src="https://freight.cargo.site/w/1000/i/4171ddce9d287327c9e238189583525026050d4c49c49a3c4cb3ef5fbce75038/posters_1.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0d2d9b43715e82fbd96782a5c97e7cddefcf6abb97cad6924056a263eaaa0ac9/posters_2.jpg" data-mid="107979211" border="0" src="https://freight.cargo.site/w/1000/i/0d2d9b43715e82fbd96782a5c97e7cddefcf6abb97cad6924056a263eaaa0ac9/posters_2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/685a579bae536b270a65695f5461e0bb92d3c07ce8c5d1b34c681d878b3dbde1/posters_3.jpg" data-mid="107979212" border="0" src="https://freight.cargo.site/w/1000/i/685a579bae536b270a65695f5461e0bb92d3c07ce8c5d1b34c681d878b3dbde1/posters_3.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/590acd1b28450530ec6fb71a01ad270e15c4e71255ed1bc0c13fa1e8357f4cc1/posters_4.jpg" data-mid="107979213" border="0" src="https://freight.cargo.site/w/1000/i/590acd1b28450530ec6fb71a01ad270e15c4e71255ed1bc0c13fa1e8357f4cc1/posters_4.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c87b27fc3a0555ba20c485c58236f977649a55d6e4c0b1fbc8aa9cbabbdcefd9/posters_6.jpg" data-mid="107979218" border="0" src="https://freight.cargo.site/w/1000/i/c87b27fc3a0555ba20c485c58236f977649a55d6e4c0b1fbc8aa9cbabbdcefd9/posters_6.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/58d2518cf7eb09d5f940dab3971a3fa853bd1c795b1b96768978f5bf31c3d70e/posters_7.jpg" data-mid="107979219" border="0" src="https://freight.cargo.site/w/1000/i/58d2518cf7eb09d5f940dab3971a3fa853bd1c795b1b96768978f5bf31c3d70e/posters_7.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a78a69d249bfceaa40cd5c10428b783800b39d0f12323efa21b0e61021e604aa/posters_5.jpg" data-mid="107979216" border="0" src="https://freight.cargo.site/w/1000/i/a78a69d249bfceaa40cd5c10428b783800b39d0f12323efa21b0e61021e604aa/posters_5.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a83f9c774a82f27906bdc6c63e7323980184770cdf12d764c695207fa00feae4/bidbook_1.jpg" data-mid="108002048" border="0" src="https://freight.cargo.site/w/1000/i/a83f9c774a82f27906bdc6c63e7323980184770cdf12d764c695207fa00feae4/bidbook_1.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2a78134981c12be59de2df7cdd82d2f3ce3e7e54deb0ad046e32921cb9bc66e2/bidbook_2.jpg" data-mid="107988601" border="0" src="https://freight.cargo.site/w/1000/i/2a78134981c12be59de2df7cdd82d2f3ce3e7e54deb0ad046e32921cb9bc66e2/bidbook_2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/599db2241c556f075c3ffcc8ae125ddac938812966f8f02edc42a72e6bcf9465/bidbook_3.jpg" data-mid="107988605" border="0" src="https://freight.cargo.site/w/1000/i/599db2241c556f075c3ffcc8ae125ddac938812966f8f02edc42a72e6bcf9465/bidbook_3.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/efd8c401845f47c23a903f81bdfbd49fd439d76121e68b5a6f743a44b1f337c2/bidbook_4.jpg" data-mid="107988606" border="0" src="https://freight.cargo.site/w/1000/i/efd8c401845f47c23a903f81bdfbd49fd439d76121e68b5a6f743a44b1f337c2/bidbook_4.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0db30143616fbf081dd7c1db76382b7d27ea019b72694e9e0a324f91e3a02948/bidbook_6.jpg" data-mid="107988608" border="0" src="https://freight.cargo.site/w/1000/i/0db30143616fbf081dd7c1db76382b7d27ea019b72694e9e0a324f91e3a02948/bidbook_6.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8dcfc16517130800ae03d78800356e247fc6967d1dc5d12ab5542fa5f8ee38d1/bidbook_5.jpg" data-mid="107988607" border="0" src="https://freight.cargo.site/w/1000/i/8dcfc16517130800ae03d78800356e247fc6967d1dc5d12ab5542fa5f8ee38d1/bidbook_5.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/173e39f7149091db8e3c3a521e9e08bc442ec99ec454e36cd1fdf0ff89007ba2/bidbook_10.jpg" data-mid="107988613" border="0" src="https://freight.cargo.site/w/1000/i/173e39f7149091db8e3c3a521e9e08bc442ec99ec454e36cd1fdf0ff89007ba2/bidbook_10.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/3b3229554fcd5cc56d6d8232a1bfb41e86b8844d911681a6c9cc9d38c3f2bd20/2.jpg" data-mid="107988346" border="0" src="https://freight.cargo.site/w/1000/i/3b3229554fcd5cc56d6d8232a1bfb41e86b8844d911681a6c9cc9d38c3f2bd20/2.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/65ea993b491eadb2c605c3572847ff629e0848dc645ae7f8844145b976b686b4/4.jpg" data-mid="107988348" border="0" src="https://freight.cargo.site/w/1000/i/65ea993b491eadb2c605c3572847ff629e0848dc645ae7f8844145b976b686b4/4.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/e152f537dad8cc410c2a999889a962474c886efe0f1ec4b8582c0e437b42af53/6.jpg" data-mid="107988350" border="0" src="https://freight.cargo.site/w/1000/i/e152f537dad8cc410c2a999889a962474c886efe0f1ec4b8582c0e437b42af53/6.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/551424d0447555f3d82872c05f043bbc7a833cbdf5ec3827de6fa55d5f3f2592/11.jpg" data-mid="107988354" border="0" src="https://freight.cargo.site/w/1000/i/551424d0447555f3d82872c05f043bbc7a833cbdf5ec3827de6fa55d5f3f2592/11.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/c2bdce395037b8021e27f9160dc43eb0579b429e0406049d0b83000b9bee3391/10.jpg" data-mid="107988353" border="0" src="https://freight.cargo.site/w/1000/i/c2bdce395037b8021e27f9160dc43eb0579b429e0406049d0b83000b9bee3391/10.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/9b40e14b8fb8a6dcf9461037beaa3bd45a21421f6451b57740b547f14eb6a4d8/7.jpg" data-mid="107988351" border="0" src="https://freight.cargo.site/w/1000/i/9b40e14b8fb8a6dcf9461037beaa3bd45a21421f6451b57740b547f14eb6a4d8/7.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/3ffcad400ee54d91a941429746857de5f60399ecaf7da733dbeb251c43d7c033/9.jpg" data-mid="107988352" border="0" src="https://freight.cargo.site/w/1000/i/3ffcad400ee54d91a941429746857de5f60399ecaf7da733dbeb251c43d7c033/9.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/845820104e6ed2404fdd67d48c87aa73ac4247964650a61630d71e62afa53354/12.jpg" data-mid="107988355" border="0" src="https://freight.cargo.site/w/1000/i/845820104e6ed2404fdd67d48c87aa73ac4247964650a61630d71e62afa53354/12.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/d6595008c6047a2c4566e5fddeb7ac32f78d1685ec8efc43d83c0e27d0d2f21c/13.jpg" data-mid="107988357" border="0" src="https://freight.cargo.site/w/1000/i/d6595008c6047a2c4566e5fddeb7ac32f78d1685ec8efc43d83c0e27d0d2f21c/13.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/fa79c6d1fed5694609d152b0ac62cfa255f860c5e57f066fa41e6fba2d02fba7/14.jpg" data-mid="107988359" border="0" src="https://freight.cargo.site/w/1000/i/fa79c6d1fed5694609d152b0ac62cfa255f860c5e57f066fa41e6fba2d02fba7/14.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/3d8e250b173a01aae9833db06040fc05f343275b8efe83dacdeca7065146db48/15.jpg" data-mid="107988361" border="0" src="https://freight.cargo.site/w/1000/i/3d8e250b173a01aae9833db06040fc05f343275b8efe83dacdeca7065146db48/15.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/08ec485d01dc5b869647735815202831fce5a834cce4f03e8b714812b2ada251/16.jpg" data-mid="107988364" border="0" src="https://freight.cargo.site/w/1000/i/08ec485d01dc5b869647735815202831fce5a834cce4f03e8b714812b2ada251/16.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/bf345385db83d06fa51a0cdb251abec15b2eddb74e5c2a542818c289c3195d76/5.jpg" data-mid="107988349" border="0" src="https://freight.cargo.site/w/1000/i/bf345385db83d06fa51a0cdb251abec15b2eddb74e5c2a542818c289c3195d76/5.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/71ab0189d83be202f413dd3469ef5d419a8f1282412570fb5bba21ae310fbb0f/18.jpg" data-mid="107988366" border="0" src="https://freight.cargo.site/w/1000/i/71ab0189d83be202f413dd3469ef5d419a8f1282412570fb5bba21ae310fbb0f/18.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/6d86b5f132d35507dcf14bf4e31ac0ad8235d2f56e5f6c633d212f33cca3de39/20.jpg" data-mid="107988370" border="0" src="https://freight.cargo.site/w/1000/i/6d86b5f132d35507dcf14bf4e31ac0ad8235d2f56e5f6c633d212f33cca3de39/20.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/145e2d55b85bb279042222e9a78b605cfe8ef33c237db73f298403e57806b822/24-2.jpg" data-mid="107988373" border="0" src="https://freight.cargo.site/w/1000/i/145e2d55b85bb279042222e9a78b605cfe8ef33c237db73f298403e57806b822/24-2.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/6399c384056963bc39f956b1bdafa89c2f282ba98705546719bc6cfc5a0ed34d/24.jpg" data-mid="107988374" border="0" src="https://freight.cargo.site/w/1000/i/6399c384056963bc39f956b1bdafa89c2f282ba98705546719bc6cfc5a0ed34d/24.jpg" /> <img width="4000" height="2691" width_o="4000" height_o="2691" data-src="https://freight.cargo.site/t/original/i/080a1c03fb4ad62d064c798f54ead6b3394c98a36e78ec5201e8f1895966d7b6/21.jpg" data-mid="107988371" border="0" src="https://freight.cargo.site/w/1000/i/080a1c03fb4ad62d064c798f54ead6b3394c98a36e78ec5201e8f1895966d7b6/21.jpg" /> Africa DDB 2021 Creative Team: Rodrigo Adam, Nicholas Bergantin, Leonardo Zardo, Mihail Aleksandrov and Maso Heck &nbsp; Creative Director: Nicholas Bergantin and Rodrigo AdamECD&nbsp; Matias Menendez&nbsp; CCO: Sérgio Gordilho Recognition: Cannes Lions Grand Prix - Entertainment for Sport - Sports for Good Gold -&nbsp; Direct – Art Direction/ Design Gold - PR - Content Creation &amp; Production Gold - PR - Corporate Purpose &amp; Social Responsibility Bronze - Design– Creation of a New Brand IdentityBronze - Film - Corporate Purpose &amp; Social Responsibility Bronze - PR - Travel/LeisureBronze - Direct - Travel/Leisure Bronze - Direct - Art Direction/ DesignMerit -&nbsp; Design – Brand Collateral Merit - PR - Brand Voice Merit- Entertainment for Sport -Brand Integration &amp; Sponsorships Merit - Film - Travel/LeisureMerit - Film - Challenger Brand D&amp;AD 2021 Graphite Pencil - Art Direction - Integrated Graphite Pencil - PR - Public Affairs Wood Pencil - Branding - Tactical Wood Pencil - Art Direction - Direct Wood Pencil - Entertainment - Scripted Short Form Wood Pencil - PR - Multi-Market Wood Pencil - PR - Reactive Response Wood Pencil - Impact - Initiatives - Nonprofits Merit - Film - Promotions Merit - Film - Tactical https://rodrigoadam.com/Pedigree-Caramelo Wed, 25 Jun 2025 04:19:11 +0000 rodrigoadam https://rodrigoadam.com/Pedigree-Caramelo Pedigree Caramelo Role:Executive Creative Director. &nbsp; For over two decades, Pedigree has worked to help every dog find a loving home—but in Brazil, mixed-breed dogs like the iconic Caramelo were still 90% less likely to be adopted. To change that, we didn’t just launch another adoption campaign—we created a breed. We conducted genetic research, issued pedigrees, launched a kennel club, and even hosted a dog show. We also redesigned our brand identity to reflect the soul of Brazil through its art, street culture, typography, and print—everything that makes Brazil so unmistakably Caramelo. With that, we sparked a movement. The campaign tapped into the country’s deep affection for Caramelos, using social media and celebrity support to ignite a national conversation and shift perceptions. Case study <img width="2000" height="1418" width_o="2000" height_o="1418" data-src="https://freight.cargo.site/t/original/i/5a98c5be24780a73176932c2c87ad758d4db8689d9eedf940b940b69f542243a/PEDIGREE_CARAMELO_BOARD-APOIO_03.png" data-mid="244450518" border="0" src="https://freight.cargo.site/w/1000/i/5a98c5be24780a73176932c2c87ad758d4db8689d9eedf940b940b69f542243a/PEDIGREE_CARAMELO_BOARD-APOIO_03.png" /><img width="2000" height="1418" width_o="2000" height_o="1418" data-src="https://freight.cargo.site/t/original/i/17e5c5a8111c51fc39a98b61d20fc54ac14a04221c95abb511b11bab41ce9dcb/PEDIGREE_CARAMELO_BOARD-APOIO_01.png" data-mid="244450520" border="0" src="https://freight.cargo.site/w/1000/i/17e5c5a8111c51fc39a98b61d20fc54ac14a04221c95abb511b11bab41ce9dcb/PEDIGREE_CARAMELO_BOARD-APOIO_01.png" /><img width="2000" height="1418" width_o="2000" height_o="1418" data-src="https://freight.cargo.site/t/original/i/d53556ffe9885a43f0daae1c5b969b4c02da82074d89a8a2a4d641cd57e9b45f/PEDIGREE_CARAMELO_BOARD-APOIO_02-008-copy.jpg" data-mid="244450522" border="0" src="https://freight.cargo.site/w/1000/i/d53556ffe9885a43f0daae1c5b969b4c02da82074d89a8a2a4d641cd57e9b45f/PEDIGREE_CARAMELO_BOARD-APOIO_02-008-copy.jpg" /><img width="2000" height="1418" width_o="2000" height_o="1418" data-src="https://freight.cargo.site/t/original/i/111cc128e439fbbbbbdd0042a0bc944a89179f1ed5e479f2d3f202b87fa29532/PEDIGREE_CARAMELO_BOARD-CRAFT_A1-012-copy.jpg" data-mid="244450619" border="0" src="https://freight.cargo.site/w/1000/i/111cc128e439fbbbbbdd0042a0bc944a89179f1ed5e479f2d3f202b87fa29532/PEDIGREE_CARAMELO_BOARD-CRAFT_A1-012-copy.jpg" /><img width="2000" height="1418" width_o="2000" height_o="1418" data-src="https://freight.cargo.site/t/original/i/82cbdb8a84576658e9407d9b8c82a6056cc687067fc68b24998d6f3fbf441131/PEDIGREE_CARAMELO_BOARD-CRAFT-AD_A1-010-copy.jpg" data-mid="244450622" border="0" src="https://freight.cargo.site/w/1000/i/82cbdb8a84576658e9407d9b8c82a6056cc687067fc68b24998d6f3fbf441131/PEDIGREE_CARAMELO_BOARD-CRAFT-AD_A1-010-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e5da5f3863a5aaf505f4a07649c90da75535d69f7c9ae78ba2435475650c590/PEDIGREE_CARAMELO_60s_V1_ONLINE_20250310_0749.jpg" data-mid="244450623" border="0" src="https://freight.cargo.site/w/1000/i/6e5da5f3863a5aaf505f4a07649c90da75535d69f7c9ae78ba2435475650c590/PEDIGREE_CARAMELO_60s_V1_ONLINE_20250310_0749.jpg" /> ALMAP BBDO 2025 Creative Team: Gus Souza,&nbsp;Isabella Remelli, Cake Llaguno, Hiroito Takahashi&nbsp; Executive Creative Director: Eduardo Lima,&nbsp; Fernando Duarte,&nbsp;Henrique Del Lama,&nbsp;Pedro Corbett,&nbsp;Rodrigo Adam CCO: Pernil Recognition: Cannes Lions Titanium Cannes Lions - Titanium Gold - Creative Strategy -&nbsp; Brand Strategy Silver - Direct - Corporate Purpose &amp; Social Responsibility Bronze - Social and Creator - Corporate Purpose &amp; Social Responsibility Shortlist - Direct -&nbsp; Personalised CampaignsShortlist - Direct - Data-Driven Direct StrategyShortlist - PR - Corporate Purpose &amp; Social ResponsibilityShortlist - Creative Strategy - Consumer Goods https://rodrigoadam.com/Let-Her-Run Wed, 12 May 2021 01:28:44 +0000 rodrigoadam https://rodrigoadam.com/Let-Her-Run #LetHerRun Role: Creative, Art Director, Creative Director. It's enough to hear "not woman enough" Part of the World Athletics tradition and mindset is to corner female athletes into proving whether they really are women. Sex Testing had many faces since the 1930s: from gender ID cards to gynecological exams From Barr tests to chromossome analysis. The new chapter of this constant bigotry in 2020 says that if the level of the women's testosterone is higher than 5nmol/l they are not considered women and can't compete.Guess what? No woman should have to prove that she is really a woman. Differences should be celebrated not discriminated. World Athletics keeps causing irreversible psychological damage to girls that just want to do what they love. They just want to run. #LetHerRun is a movement that embraces all women that want to run and are being kept from it. Embrace it. Fight for it. Join us and support them to compete at Tokyo Olympic Games. And never stop running. letherrun.tokyo <img width="1920" height="689" width_o="1920" height_o="689" data-src="https://freight.cargo.site/t/original/i/b85bd855b9fd7480f8747e2a3890b554ab25d6b845b1d61242d4ff0d12ea8847/2.jpg" data-mid="108158789" border="0" src="https://freight.cargo.site/w/1000/i/b85bd855b9fd7480f8747e2a3890b554ab25d6b845b1d61242d4ff0d12ea8847/2.jpg" /> <img width="1920" height="689" width_o="1920" height_o="689" data-src="https://freight.cargo.site/t/original/i/821ef0edbd2c695254dd16c57911c287a64b9265d2765e49072fc3b3b1759430/3.jpg" data-mid="108158796" border="0" src="https://freight.cargo.site/w/1000/i/821ef0edbd2c695254dd16c57911c287a64b9265d2765e49072fc3b3b1759430/3.jpg" /> <img width="1920" height="693" width_o="1920" height_o="693" data-src="https://freight.cargo.site/t/original/i/5c7c19d9b1ae261a93c04044c8c9d89ca7ed46191cedab0fa59213adc26f8b2e/Layer-3.jpg" data-mid="108158775" border="0" 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height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f90be640f4a0131fde4c22f4570c3ef7203c89f349910ebabe6316fb2d635bb/14.jpg" data-mid="108158856" border="0" src="https://freight.cargo.site/w/1000/i/0f90be640f4a0131fde4c22f4570c3ef7203c89f349910ebabe6316fb2d635bb/14.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16eb39ff7b09d137d1dff0b0e3077bdf6b56e4857afeea378d64a15ccabf9951/todos.jpg" data-mid="108160327" border="0" src="https://freight.cargo.site/w/1000/i/16eb39ff7b09d137d1dff0b0e3077bdf6b56e4857afeea378d64a15ccabf9951/todos.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9757634b495f8fcb0185ec44860f4666c7bd94d5cce46741e9714e176674f8e8/18.jpg" data-mid="108158860" border="0" src="https://freight.cargo.site/w/1000/i/9757634b495f8fcb0185ec44860f4666c7bd94d5cce46741e9714e176674f8e8/18.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0cc1635dbe1927a6d521964a53b365b5edbe640955c3761b5f089a883afeff3e/19.jpg" data-mid="108158861" border="0" src="https://freight.cargo.site/w/1000/i/0cc1635dbe1927a6d521964a53b365b5edbe640955c3761b5f089a883afeff3e/19.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db9eea727f761713442ddeb9f17267c063fb382d8e2d421fcf0fe33ee4dff83d/21.jpg" data-mid="108158863" border="0" src="https://freight.cargo.site/w/1000/i/db9eea727f761713442ddeb9f17267c063fb382d8e2d421fcf0fe33ee4dff83d/21.jpg" /> Case Study&nbsp; &nbsp; Africa DDB 2020 Creative Team: Nicholas Bergantin, Pedro Galdi, Yan Graller and&nbsp;Rodrigo Adam Creative Director: Nicholas Bergantin and&nbsp;Rodrigo Adam ECD: Matias Menendez CCO:Sérgio Gordilho Recognition: Cannes Lions Silver - Film - Market Disruption Bronze -&nbsp; Entertainment for Sport - Film Series and AudioBronze - Film - Media/EntertainmentMerit - Film - Online viral filmMerit - Film - Challenger BrandMerit - Film - Film - Corporate Purpose Merit -&nbsp; Film Craft - Direction Merit - Film Craft - Script D&amp;AD 2021 Graphite Pencil - Entertainment&nbsp; Wood Pencil - Direct - FilmWood Pencil - Film - SocialWood Pencil - Film - TacticalMerit - PR - Reactive Response Clio Sports 2020 Gold Winner - FilmGold Winner - DirectSilver Winner - Social Media (Video)Silver Winner - Film Craft (Direction)New York Festivals Gran Prix : Film: Best use Gold: Film: Best use - SocialGood: Brand Gold: Film: Best use - Made for Online&nbsp; Bronze: Film Craft - Acting&nbsp; Finalist: Film Craft - Direction Finalist : Film Craft - Script/Copywriting&nbsp; El Ojo IberoAmerica 2020 Gold - FilmGold - Social FilmGold - PRGold - Social Responsibility CampaignGold - El Tercer Ojo - Best Ibero America CampaignSilver - DesignSilver - Writing for AdvertisingSilver - Institutional CampaignBronze - Film Craft - ScreenwritingBronze - Viral FilmBronze - Integrated CampaignBronze - PR - Use of InfluencersBronze - Brand Experience Ciclope Latino 2020 - Latinamerican Film Craft Award Grand Prix https://rodrigoadam.com/London-Film-Academy Thu, 13 May 2021 00:23:22 +0000 rodrigoadam https://rodrigoadam.com/London-Film-Academy London Film Academy Role:Creative, Art Director. London Film Academy is a place for those who are passionate about films. People who see life as one. Those who think film, breathe film, live film. <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/c20b747b0bf48bc30a4e5db886145bd7d19d2ccb7ab78f228b9eb1ba53ed9948/LFA_Clown.00_00_15_07.Still026.jpg" data-mid="108282058" border="0" src="https://freight.cargo.site/w/1000/i/c20b747b0bf48bc30a4e5db886145bd7d19d2ccb7ab78f228b9eb1ba53ed9948/LFA_Clown.00_00_15_07.Still026.jpg" /> <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/5be98fbe467567c0512d1280f5f6977a4a1a15241d81634e14dd8ad9743ae679/LFA_Clown.00_00_30_11.Still030.jpg" data-mid="108282124" border="0" src="https://freight.cargo.site/w/1000/i/5be98fbe467567c0512d1280f5f6977a4a1a15241d81634e14dd8ad9743ae679/LFA_Clown.00_00_30_11.Still030.jpg" /> <img width="1920" height="720" width_o="1920" height_o="720" 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data-src="https://freight.cargo.site/t/original/i/0934079f316cf9020ea1639b28d66d996e7fbb9a64c37181f88ea22df9d1cc42/-Poster-DYING.jpg" data-mid="108281834" border="0" src="https://freight.cargo.site/w/1000/i/0934079f316cf9020ea1639b28d66d996e7fbb9a64c37181f88ea22df9d1cc42/-Poster-DYING.jpg" /> <img width="2717" height="3780" width_o="2717" height_o="3780" data-src="https://freight.cargo.site/t/original/i/261340581729bf18c213bab6dab59b568b962de46e204688f72006b868928bcd/-Poster-JOIN-NOW.jpg" data-mid="108281835" border="0" src="https://freight.cargo.site/w/1000/i/261340581729bf18c213bab6dab59b568b962de46e204688f72006b868928bcd/-Poster-JOIN-NOW.jpg" /> <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/23554fce4be66249f31eb2184196b280508e109202f7255b3d6d2a9379bb04f2/LFA_Clown.00_01_42_21.Still040.jpg" data-mid="108282359" border="0" src="https://freight.cargo.site/w/1000/i/23554fce4be66249f31eb2184196b280508e109202f7255b3d6d2a9379bb04f2/LFA_Clown.00_01_42_21.Still040.jpg" /> <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/a46064b4e61402325149be81ac43e09607ba3843f67d5b6f4040035bac709461/LFA_Clown.00_02_02_14.Still045.jpg" data-mid="108282367" border="0" src="https://freight.cargo.site/w/1000/i/a46064b4e61402325149be81ac43e09607ba3843f67d5b6f4040035bac709461/LFA_Clown.00_02_02_14.Still045.jpg" /> <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/a699af9c6ed796d134146e7ea2e70acb83eea2721286ddb79c333e85ace93340/LFA_Clown.00_02_11_04.Still047.jpg" data-mid="108282374" border="0" src="https://freight.cargo.site/w/1000/i/a699af9c6ed796d134146e7ea2e70acb83eea2721286ddb79c333e85ace93340/LFA_Clown.00_02_11_04.Still047.jpg" /> <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/8ad0353ef650e585f41cf9ed415d8a322cfdcc347315bbc14d815bd02dc37087/LFA_Clown.00_02_26_17.Still049.jpg" data-mid="108282375" border="0" src="https://freight.cargo.site/w/1000/i/8ad0353ef650e585f41cf9ed415d8a322cfdcc347315bbc14d815bd02dc37087/LFA_Clown.00_02_26_17.Still049.jpg" /> <img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/dcebb022a49df0483c09266274ea8761d2ddb9c8a1be40dc0cd634b8478e24a6/LFA_Clown.00_02_33_08.Still050.jpg" data-mid="108282397" border="0" src="https://freight.cargo.site/w/1000/i/dcebb022a49df0483c09266274ea8761d2ddb9c8a1be40dc0cd634b8478e24a6/LFA_Clown.00_02_33_08.Still050.jpg" /> <img width="5505" height="3888" width_o="5505" height_o="3888" data-src="https://freight.cargo.site/t/original/i/42103a0b602344390108f7809e8939e83835c8479a4ab32bf84fdc60a751d223/Poster-LFA-1_teste-preto.jpg" data-mid="108281856" border="0" src="https://freight.cargo.site/w/1000/i/42103a0b602344390108f7809e8939e83835c8479a4ab32bf84fdc60a751d223/Poster-LFA-1_teste-preto.jpg" /> F/nazca S&amp;S 2018 Creative Team:Igor Cabó,&nbsp;Rodrigo AdamCreative Director: Rodrigo Castellari, Pedro PradoCCO: Fabio Fernades https://rodrigoadam.com/Malbec-Kaka Wed, 04 Feb 2026 23:46:52 +0000 rodrigoadam https://rodrigoadam.com/Malbec-Kaka Malbec Black Legend Role:ECD After unveiling Kaká as the new ambassador of its men’s fragrance line, O Boticário launches Malbec Black Legend, a limited-edition fragrance created to elevate the brand’s perfumery to a new level. Kaká is often seen as “perfect.” But to his opponents, he was always feared, envied. And who better to speak about him than his greatest rival? The last Brazilian to win the World Player of the Year award meets the last Italian to claim the same title. Two legends, face to face. Because there is no greater greatness than one legend recognizing another. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5597ee2d69e9eaabb8ba8e55d33e47b8604aec63a9473ede86e910decf80609a/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_11_08.Still004.jpg" data-mid="244450220" border="0" src="https://freight.cargo.site/w/1000/i/5597ee2d69e9eaabb8ba8e55d33e47b8604aec63a9473ede86e910decf80609a/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_11_08.Still004.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/159e91948166ed90ffad89e3faaf62703074afd33bcb46030df767b90566812f/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_12_10.Still005.jpg" data-mid="244450230" border="0" src="https://freight.cargo.site/w/1000/i/159e91948166ed90ffad89e3faaf62703074afd33bcb46030df767b90566812f/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_12_10.Still005.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0005db59d49ef86d24b69a01dda3dd07118bd493780879ee025ea594ff322986/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_29_05.Still012.jpg" data-mid="244450221" border="0" src="https://freight.cargo.site/w/1000/i/0005db59d49ef86d24b69a01dda3dd07118bd493780879ee025ea594ff322986/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_29_05.Still012.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5165303b9d66d89f1f7dc3f5c1f495bfb08ffad51e506af4b06dee452b8d277/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_12_18.Still029.jpg" data-mid="244450225" border="0" src="https://freight.cargo.site/w/1000/i/e5165303b9d66d89f1f7dc3f5c1f495bfb08ffad51e506af4b06dee452b8d277/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_12_18.Still029.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e0676b99b02bd7ca251cd6da16e44076b19c17e58ce497dbd484fded3dd0e28/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_53_18.Still020.jpg" data-mid="244450223" border="0" src="https://freight.cargo.site/w/1000/i/7e0676b99b02bd7ca251cd6da16e44076b19c17e58ce497dbd484fded3dd0e28/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_00_53_18.Still020.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6113c8cd296cbf16a535c555f11f8235727ef304c2a6063dc07a7736697ff511/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_00_17.Still024.jpg" data-mid="244450224" border="0" src="https://freight.cargo.site/w/1000/i/6113c8cd296cbf16a535c555f11f8235727ef304c2a6063dc07a7736697ff511/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_00_17.Still024.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3591c0d2f80e45dd032ee022094e8a0aaa0e5d64c38868f12f85d5f5c8690de6/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_16_06.Still030.jpg" data-mid="244450226" border="0" src="https://freight.cargo.site/w/1000/i/3591c0d2f80e45dd032ee022094e8a0aaa0e5d64c38868f12f85d5f5c8690de6/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_16_06.Still030.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/560215102f6bdcb1bd840a4ebefdc6a74ed9685dc67d82825b841f556dbd1e13/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_20_19.Still031.jpg" data-mid="244450227" border="0" src="https://freight.cargo.site/w/1000/i/560215102f6bdcb1bd840a4ebefdc6a74ed9685dc67d82825b841f556dbd1e13/MALBEC_KAKA_DIGITAL_120s_AG_ING.00_01_20_19.Still031.jpg" /> ALMAP BBDO 2026 Creative Team: Alexandre Freire, Fernando Saú, Julia Malavazzi e Tiago Embrizi ECD: Eduardo Lima e Rodrigo Adam CCO: Pernil https://rodrigoadam.com/Volkswagen-Nivus Thu, 12 Jun 2025 17:56:57 +0000 rodrigoadam https://rodrigoadam.com/Volkswagen-Nivus Volkswagen Nivus A Rollecoster of emotions Role: ECD You know that thrill of driving? The new Nivus takes it to the limit. With a new design, advanced technology, and full connectivity, it's a rollercoaster of sensations for those who love being behind the wheel. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df5a9fc1dacfb0d9785732a43cca9061eb145ae65d1c2129dcad28d6aa15b273/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_01_07.Still001.jpg" data-mid="234508560" border="0" src="https://freight.cargo.site/w/1000/i/df5a9fc1dacfb0d9785732a43cca9061eb145ae65d1c2129dcad28d6aa15b273/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_01_07.Still001.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3908fc90781270af6b56cce1f470d65f35ac15c9c0a864f366b5c34138fe9213/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_17_00.Still002.jpg" data-mid="234508573" border="0" src="https://freight.cargo.site/w/1000/i/3908fc90781270af6b56cce1f470d65f35ac15c9c0a864f366b5c34138fe9213/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_17_00.Still002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c27556af3c64281f69f694fe10cdf206bb4686911050ee8eed77827729f14ebe/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_26_16.Still003.jpg" data-mid="234508575" border="0" src="https://freight.cargo.site/w/1000/i/c27556af3c64281f69f694fe10cdf206bb4686911050ee8eed77827729f14ebe/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_26_16.Still003.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/494694862e18370bfd35637e54b0472562c6f4cc6823e37ea7dbb970d899bf6f/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_35_05.Still005.jpg" data-mid="234508581" border="0" src="https://freight.cargo.site/w/1000/i/494694862e18370bfd35637e54b0472562c6f4cc6823e37ea7dbb970d899bf6f/VW_NIVUS_EDIT_59_90s_BR_Limpo_2904_DC_AG_ENG.00_00_35_05.Still005.jpg" /> ALMAP BBDO2025 Executive Creative Directors: Eduardo Lima, Pedro Corbett, Rodrigo Adam Creative Team: Áurea Ramon, Giullia Abreu, Gustavo Tasselli CCO: Pernil https://rodrigoadam.com/Trident-Fresh Wed, 18 Nov 2020 16:01:09 +0000 rodrigoadam https://rodrigoadam.com/Trident-Fresh New trident Fresh&nbsp; Role: Creative, Art director. Trident launched a new product with "Fresh coolers" technology. Trident the number one in freshness. <img width="1920" height="825" width_o="1920" height_o="825" data-src="https://freight.cargo.site/t/original/i/de6039c612ce0a41ea4aeafddf331e2e6c70a18bab007f69e5bd65fec934df9e/frames-Pasta.jpg" data-mid="89277047" border="0" src="https://freight.cargo.site/w/1000/i/de6039c612ce0a41ea4aeafddf331e2e6c70a18bab007f69e5bd65fec934df9e/frames-Pasta.jpg" /> <img width="1920" height="825" width_o="1920" height_o="825" data-src="https://freight.cargo.site/t/original/i/0909149a80e1e1fbee6954099d4fb427f107dbfe9e468872bb31e2e0f06b77d0/frames-Pasta_2.jpg" data-mid="89277045" border="0" src="https://freight.cargo.site/w/1000/i/0909149a80e1e1fbee6954099d4fb427f107dbfe9e468872bb31e2e0f06b77d0/frames-Pasta_2.jpg" /> <img width="1920" height="825" width_o="1920" height_o="825" data-src="https://freight.cargo.site/t/original/i/8d030ed5a187750646797c6b1b7493a47d0670438b60f650ad7ab53904f2b2b5/frames-Pasta_3.jpg" data-mid="89277046" border="0" src="https://freight.cargo.site/w/1000/i/8d030ed5a187750646797c6b1b7493a47d0670438b60f650ad7ab53904f2b2b5/frames-Pasta_3.jpg" /> F/Nazca S&amp;S. 2015 Creative Team:Igor Cabó, Rafael Beretta and Rodrigo Adam Creative Director: Pedro Prado, Rodrigo CastellariCCO: Fabio Fernades https://rodrigoadam.com/Comida-de-Estadio Wed, 18 Nov 2020 16:01:04 +0000 rodrigoadam https://rodrigoadam.com/Comida-de-Estadio Stadium's Food Delivery Role: Creative, Art Director. Stadium food is part of the traditional experience to watch your team's game at the bleachers. After 128 days of suspended games, the 2020 championship resumed behind closed gates So, we partnered with the most traditional stadium's vendors to create the Stadium's Food Delivery platform. The delivery that brings the unique food from your team's stadium to your home. Visual Identity To promote their stadium food, we develop personalized design for each team and each vendor. A complete visual identity including packs, posters, and social media content. <img width="3000" height="1683" width_o="3000" height_o="1683" data-src="https://freight.cargo.site/t/original/i/2a3643b61da0f1899009355cfeb701b20492dd2785e968cc7d0882a167c0a580/Boards_SPFC.jpg.jpg" data-mid="89276980" border="0" src="https://freight.cargo.site/w/1000/i/2a3643b61da0f1899009355cfeb701b20492dd2785e968cc7d0882a167c0a580/Boards_SPFC.jpg.jpg" /> <img width="3000" height="1683" width_o="3000" height_o="1683" data-src="https://freight.cargo.site/t/original/i/5ac73506fe3291bf0b1e096877d8f9fb2ed5db609ffe4dc99332955c8669c015/Boards-Packs_SP.jpg.jpg" data-mid="89276979" border="0" src="https://freight.cargo.site/w/1000/i/5ac73506fe3291bf0b1e096877d8f9fb2ed5db609ffe4dc99332955c8669c015/Boards-Packs_SP.jpg.jpg" /> <img width="3000" height="1683" width_o="3000" height_o="1683" data-src="https://freight.cargo.site/t/original/i/c37fb90cc1e032a935f60d279ad5b024a7afb18c5bda214c927138baf2905100/Boards_isolado_1.jpg.jpg" data-mid="89276981" border="0" src="https://freight.cargo.site/w/1000/i/c37fb90cc1e032a935f60d279ad5b024a7afb18c5bda214c927138baf2905100/Boards_isolado_1.jpg.jpg" /> <img width="3000" height="1683" width_o="3000" height_o="1683" data-src="https://freight.cargo.site/t/original/i/968395b1e645c06c537e89d46841752830f59e8600838dc33069a53a890cf442/Boards-Vasco.jpg.jpg" data-mid="89276982" border="0" src="https://freight.cargo.site/w/1000/i/968395b1e645c06c537e89d46841752830f59e8600838dc33069a53a890cf442/Boards-Vasco.jpg.jpg" /> <img width="3000" height="1683" width_o="3000" height_o="1683" data-src="https://freight.cargo.site/t/original/i/0a3dbfad18e1585a498f6bdf2e18a8042fc4a68b313773be6ebbfd346212bb5f/Boards_isolado_2.jpg.jpg" data-mid="89276978" border="0" 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data-src="https://freight.cargo.site/t/original/i/334810fac69d582bc2e2895383a6991728baa7af8e85f26d204e3c252ee2e69d/Cartelas_Cannes_SDFood_2.jpg" data-mid="108218966" border="0" src="https://freight.cargo.site/w/1000/i/334810fac69d582bc2e2895383a6991728baa7af8e85f26d204e3c252ee2e69d/Cartelas_Cannes_SDFood_2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/04dd06d0221c63f2ff01608a42ba9b2020f07eead85dcddf52bed1045665fc41/Cartelas_Cannes_SDFood_3.jpg" data-mid="108218967" border="0" src="https://freight.cargo.site/w/1000/i/04dd06d0221c63f2ff01608a42ba9b2020f07eead85dcddf52bed1045665fc41/Cartelas_Cannes_SDFood_3.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f8eb7e85e640b1f275a408b1830f7ee1eb52f73c032fd5fcc059c18743387a97/Cartelas_Cannes_SDFood_4.jpg" data-mid="108218968" border="0" src="https://freight.cargo.site/w/1000/i/f8eb7e85e640b1f275a408b1830f7ee1eb52f73c032fd5fcc059c18743387a97/Cartelas_Cannes_SDFood_4.jpg" /> Africa DDB 2020Creative Team: Nicholas Bergantin, Lucas Adam, Rafael Kaminart, Raphael Santos and Rodrigo Adam Creative Director: Marcelo Ribeiro, Mateus Coelho ECD: Matias Menendez&nbsp; &nbsp;CCO: Sergio Gordilhoillustration : Wagner Loud Recognition: D&amp;AD 2021 Merit - E-Commerce - Cultural Experience&nbsp; El Ojo de Iberoamerica 2020Grand Prix - Institutional CampaignGold - Digital - e-commerceSilver - Content - Activation https://rodrigoadam.com/Guarana-Antarctica Wed, 18 Nov 2020 16:01:15 +0000 rodrigoadam https://rodrigoadam.com/Guarana-Antarctica Guaraná Antarctica. Bora-lá? Role: Creative, Art director. Guaraná Antarctica, Brazil’s most popular soft drink, made with Guaraná, the legendary energy fruit from the Amazon. Wait…What if we use the lazy passion fruit instead?&nbsp; <img width="1920" height="708" width_o="1920" height_o="708" data-src="https://freight.cargo.site/t/original/i/10d2612958441b4e5056bc7d17cddb8cfa91fbc5a18d91d4428c56886e330c51/Hue_Saturation-1-merged.jpg" data-mid="89277170" border="0" src="https://freight.cargo.site/w/1000/i/10d2612958441b4e5056bc7d17cddb8cfa91fbc5a18d91d4428c56886e330c51/Hue_Saturation-1-merged.jpg" /> <img width="1920" height="708" width_o="1920" height_o="708" data-src="https://freight.cargo.site/t/original/i/33490775f7733021a6c6e356c0e772ef5cab09c4e22e6971cce42b2cb5b8e877/Hue_Saturation-1-merged-2.jpg" data-mid="89277164" border="0" src="https://freight.cargo.site/w/1000/i/33490775f7733021a6c6e356c0e772ef5cab09c4e22e6971cce42b2cb5b8e877/Hue_Saturation-1-merged-2.jpg" /> <img width="1920" height="708" width_o="1920" height_o="708" data-src="https://freight.cargo.site/t/original/i/466ded69973827ab27e08f56aa76b683dba24296ea410cd68fc8dff22bbe4e29/Hue_Saturation-1-merged-4.jpg" data-mid="89277166" border="0" src="https://freight.cargo.site/w/1000/i/466ded69973827ab27e08f56aa76b683dba24296ea410cd68fc8dff22bbe4e29/Hue_Saturation-1-merged-4.jpg" /> <img width="1920" height="708" width_o="1920" height_o="708" data-src="https://freight.cargo.site/t/original/i/5e8ba45fc5265eb69483647e10a745bca43e036262a87efeeea8be29b16c0e75/Hue_Saturation-1-merged-6.jpg" data-mid="89277168" border="0" src="https://freight.cargo.site/w/1000/i/5e8ba45fc5265eb69483647e10a745bca43e036262a87efeeea8be29b16c0e75/Hue_Saturation-1-merged-6.jpg" /> F/Nazca S&amp;S. 2017 Creative Team: Igor Cabó,&nbsp;Rodrigo AdamCreative Director: Toni Fernandes, Leonardo ClaretCCO: Fabio Fernades